Australian Gambling Statistics & Trends 2024 A Deep Dive into the Gaming Landscape

Australian Gambling Statistics & Trends 2024: A Deep Dive into the Gaming Landscape

We can notice a significant rise in the popularity of gambling all over the world. One of the main reasons for that is related to online platforms. People find this option much more convenient since they can easily choose from a wide range of games. 

With a determined 39% of the adult population, or 6.8 million players, Australia is among the leaders in the gambling market. Therefore, it is not a surprise that there are so many online gambling platforms available. 

However, before you choose any of them, it is crucial to compare these websites, and make sure that the one you select is safe and reliable. Also, we will share some interesting facts and other details about the gambling market in this country, including trends and statistics.

The Scale of Gambling in Australia

The Scale of Gambling in Australia

Gambling is a major activity in Australia, with popular forms including sports betting, poker machines (commonly known as “pokies”), and online casinos. The turnover from sports betting alone surpasses $50 billion annually, highlighting the sector’s financial strength. Additionally, the nation is home to over 200,000 poker machines, a clear indication of the activity’s widespread popularity.

The Australian online gambling market was valued at US$ 4.9 Billion in 2024 and is projected to reach US$ 8.5 Billion by 2032. This market is showing a compound annual growth rate (CAGR) of 6.2% during 2024-2032. Online gambling includes betting on games of chance, skill, or sporting events via the Internet. 

Factors contributing to this growth include high-speed internet availability, the impacts of the COVID-19 pandemic, and advancements in technologies like virtual reality, cloud gaming, and artificial intelligence.

The online casino segment is a significant contributor to the economy, estimated to be worth AUD 4.5 billion. However, the prevalence of gambling has led to serious social concerns. Around 115,000 Australians are classified as ‘problem gamblers,’ and another 280,000 are at moderate risk. 

The financial implications of problem gambling are substantial, with costs amounting to $12 million a year in Queensland and $48 million a year in New South Wales.

Government Regulation

Government Regulation

The Australian government’s approach to managing the gambling industry through legal and regulatory changes is key to ensuring responsible growth. These regulations are designed to safeguard consumers, prevent problem gambling, and ensure the integrity of gambling activities. 

As the industry expands, particularly with the rise of online platforms and technological innovations, these regulations become increasingly vital.

Regulatory Framework

Australia’s regulatory framework for gambling is complex, involving both federal and state-level legislation. The Interactive Gambling Act 2001 is a crucial federal law that governs online gambling. This act restricts the provision of online casino games and online poker to Australian customers. 

However, online sports betting and lottery services are allowed under specific conditions. This dichotomy in regulation reflects the government’s attempt to balance the economic benefits of gambling with social responsibility.

State and Territory Regulations

Each state and territory in Australia has its own set of laws and regulatory bodies overseeing gambling. These bodies enforce regulations on local gambling operations, including land-based casinos, sports betting, and poker machines. 

They are responsible for issuing licenses, monitoring compliance, and implementing harm minimization measures. The state-level regulations are crucial in managing the widespread presence of poker machines and ensuring they operate within the legal framework.

Consumer Protection Measures

Consumer protection is a cornerstone of Australia’s gambling regulations. Measures include self-exclusion programs, limits on gambling advertising, and rules around the operation of betting facilities. 

Online gambling sites are required to provide players with tools to limit their deposits and losses, encouraging responsible gambling behavior. These measures aim to reduce the risk of gambling addiction and ensure a safe environment for consumers.

Crackdown on Illegal Gambling

The Australian government has also focused on combating illegal gambling operations, particularly in the online sphere. Increased enforcement measures, including stricter penalties and enhanced cooperation with international regulatory bodies, are part of this effort. 

This is essential to protect consumers from fraudulent operators and maintain the integrity of the legal gambling market.

Also, we have to add that the best way to find a reliable platform is to rely on experts’ tips and reviews, like the ones you can find at AustraliaInternetPokies.

Popular Games and Platforms 

Popular Games and Platforms 

Sports betting has emerged as the most popular game type. This preference reflects the nation’s deep-seated love for sports and competitive gaming. The platforms facilitating these activities also play a significant role, with desktops holding the largest market share due to their larger screens and superior processing power. 

Dominance of Sports Betting

Among the plethora of sports, a few stand out in terms of betting volume and popularity:

  • Australian Rules Football: The Australian Football League (AFL) is at the heart of sports betting in Australia. Betting on AFL matches, including finals and the Grand Final, attracts a vast number of wagers each year.
  • Cricket: With cricket being a major sport in Australia, events like The Ashes, Big Bash League, and international matches involving the Australian cricket team see substantial betting action.
  • Horse Racing: A timeless favorite, horse racing remains a staple in the Australian betting scene. Iconic races like the Melbourne Cup and The Everest draw massive betting interest both domestically and internationally.
  • Rugby League and Union: The National Rugby League (NRL) and various rugby union competitions, including Super Rugby and international test matches, are hotspots for sports betting.

The Rise of Online Casinos

Apart from sports betting, online casinos have gained significant traction. The following are some of the most popular games within these platforms:

  • Pokies (Slot Machines): Pokies, the Australian term for slot machines, are incredibly popular in online casinos. They come in various themes and formats, from classic three-reel games to complex video slots with advanced graphics and bonus features.
  • Blackjack: Known for its strategic gameplay, online blackjack attracts players who enjoy games of skill. Various versions are available, offering different rules and side bets.
  • Roulette: Online roulette, available in its American, European, and French variations, appeals to those who favor chance-based games with simple rules but exciting gameplay.
  • Poker: Online poker rooms and tournaments have a dedicated following, with Texas Hold’em being the most popular variant. The game’s blend of skill, strategy, and luck makes it a perennial favorite.

Platform Preferences

While desktops remain the platform of choice for many, mobile gambling is rapidly growing. Mobile platforms offer the convenience of gambling on the go, with apps and mobile-optimized websites catering to users who prefer smartphones or tablets. 

This shift is influenced by the increasing penetration of high-quality mobile devices and improvements in internet connectivity.


Is gambling tax-free in Australia?

Gambling winnings are not taxed in Australia unless you are a professional gambler or earn income from gambling activities. This is because gambling is seen as a recreational activity and not a source of income.

How many gambling machines are there in Australia?

According to estimates, in 2018, Australia had 194,322 electronic gaming machines (EGMs), housed in 2,991 hotel venues and around 1,800 clubs. This makes Australia the country with the highest number of EGMs per capita in the world.

What is the largest casino company in Australia?

The largest casino company in Australia is The Lottery Corporation Ltd, with a market capitalization of $7.52 billion as of July 2024. The company operates online lottery platforms and sports betting services in Australia and internationally.

What is the gambling capital of the world?

The gambling capital of the world is Macau, a former Portuguese colony and now an autonomous region of China. Macau has been legalizing gambling since the 1850s and has become the world’s largest casino market, generating more revenue than Las Vegas.

Last Words

The Australian gambling landscape in 2024 presents a dynamic and evolving picture. With the industry at a crossroads, the focus on responsible growth, effective regulation, and social responsibility will determine its trajectory in the years to come.

As technology continues to transform the way Australians gamble, the industry’s ability to adapt and grow responsibly will be crucial for its sustainable development.

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